(NEW YORK) — Few people enjoy wearing face masks, but pretty much everyone loves bacon. Enter Hormel, which — smelling an ideal opportunity — has combined the two into a one-of-a-kind product.
Introducing HORMEL™ BLACK LABEL™ Breathable Bacon. It’s a face mask that’s impregnated with the scent of, well, bacon.
“Don’t just eat bacon. Inhale it,” the Breathable Bacon mask website declares. “Using the latest in bacon-smell technology and irresistibly breathable, 2-ply fabric, finally, bacony-bliss can be with you always — even while out in public.”
And in keeping with the name, the mask itself is solid black, save for repeating images of crispy-delicious bacon printed on it.
A marketing gimmick? Sure, but a good one, and also for a good cause. For every person who enters to win a Breatheable Bacon mask at BreathableBacon.com, Hormel will donate a meal to Feeding America.
A bacon-scented mask is actually par for the course for Hormel, which not that long ago also revealed what they claimed is the world’s first bacon-fueled motorcycle.
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