According to numbers crunched by Ibotta comparing what its users bought in 2019 to their spending in the first half of 2020, spirits sales jumped 33%. Sales of bakery items jumped 17%, according to the data, and wine spending was boosted by 13%.

 

Reflecting more time we spent in the kitchen during the lockdown, meat, poultry, and seafood sales jumped 16%, while spices and condiments bounced 15%. 

One big drop, according to Ibotta’s numbers? Clothing. Apparel sales fell a whopping 37% for their users, compared to 2019, likely because millions have only needed to dress ourselves from the waist up for Zoom calls. 

Here’s a breakdown of other spending habits for the first half of 2020 vs. 2019, as compiled by Ibotta: 

Spirits — up 33%
Bakery items — 17%
Meat, poultry & seafood — up 16%
Condiments, sauces & seasonings — up 15%
Deli products — up 15%
Beauty & grooming — up 14%
Canned goods & soup — up 13%
Wine — up 12%
Frozen foods — up 12%
Health & wellness products — up 10%
Beverages — up 9%
Dairy — up 9%
Snacks, cookies & chips — up 7%
Household essentials — up 7%
Produce — up 6%
Candy — up 4%

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